Email marketing
In addition to being affordable, it’s very effective as you reach your potential customers in their inbox. You should start by collecting as many emails as possible. You can do this by creating an email opt-in on your website or blog.
To encourage people to give you their email addresses you should offer a valuable free download. For example, if you sell weight loss products you should offer a free e-book that gives people tips on how to eat right and lose weight.
You should then create a weekly or monthly newsletter where you give tips to your readers. If there are offers in your company, you should let your email list be the first to know about it. By being consistent and offering high quality information, you will grow your brand fast and be popular.
As rule of thumb, you should never spam your readers. If information isn’t of value to your readers, you shouldn’t share it.
Advertising
Advertising remains one of the most effective marketing strategy. There are many forums that you can use. The most popular being: radio, Facebook, LinkedIn, TV, local newspaper, billboards, cars, sidewalk signs, flyers, posters and business cards.
Regardless of the method that you use, you should do your research and ensure that you are using a method that will reach as many of your clients as possible.
Sponsoring an event
You need to find an event that is popular with your potential clients and if you have some money, you should sponsor the event. In addition to putting your business in the eyes of your clients, this method also aids in building the reputation of your business; therefore, you stand to get in more walk-in clients.
Coupons, discounts and other incentives
Humans like saving and one of the ways of saving your clients some money is offering them coupons and discounts. You can also create a program where you reward the most frequent buyer or the buyer who makes a lot of purchases.
To create trust among the buyers you should ensure that anyone who gets a reward or coupon gets the reward.
While this method is very effective, you should be very cautious as you can find yourself spending a lot of money in the long run. You should create balance on the profits that you are making and the amount that you are giving away.
Conclusion
These are a few ways you can use in advertising your small business. You should note that different marketing strategies are ideal for different businesses; therefore, you should be careful of the method you use as you can end up spending a lot of money and not get any results.
For ideal results, you should work with a professional who will guide you in every step of the way.
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